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Youth Drug Policy Advocacy Toolkit

Empowering young people in Africa, Oceania and Europe to shape the drug policies that affect their communities.

Audience
Youth advocates, SSDP chapter members and student leaders
Region
Africa, Oceania and Europe
Edition
2025 Edition

Designed PDF edition coming soon to the publications library

Section 01

How laws are made

Understanding the legislative process is the foundation of effective advocacy.

Understanding the legislative process is the foundation of effective advocacy. Before you can change a law, you need to know how laws are born, debated, and passed.

  1. 1
    Problem identification & agenda setting

    A problem is identified by the public, media, civil society, or government itself. Advocacy, research, and community voices all play a role in getting the issue onto the political agenda.

  2. 2
    Bill drafting

    A proposed law (a "bill") is written, often by government officials, law reform commissions, or with input from civil society. This is a critical point where youth voices can shape the language and intent of a law.

  3. 3
    First reading

    The bill is formally introduced in parliament or the legislature. The title is read and the bill is distributed to members. No debate yet, but the clock is ticking.

  4. 4
    Committee stage

    The bill is referred to a parliamentary committee for scrutiny. This is your best window for advocacy: committees hold public hearings, accept written submissions, and can recommend amendments.

  5. 5
    Second reading & debate

    The full parliament debates the general principles of the bill. Members vote on whether to proceed. Media attention and public pressure are most powerful at this stage.

  6. 6
    Third reading & final vote

    Final amendments are made and the bill goes to a final vote. If passed, it moves to the head of state for assent (signature into law).

  7. 7
    Assent & implementation

    The head of state signs the bill into law. Implementation regulations may still be needed, another advocacy opportunity.

  • Committee submissions: when a drug-related bill goes to committee, submit written evidence. Committees are legally obliged to consider public submissions.
  • Public hearings: many committees hold public hearings. Request to present your position as a youth organisation, lived experience is powerful testimony.
  • Media & public pressure: op-eds, social media campaigns, and press releases before second and third readings can shift the political atmosphere dramatically.
  • Coalition building: partner with health organisations, legal groups, religious bodies, and affected communities to demonstrate broad societal support for reform.
Section 02

How to engage parliamentarians

Parliamentarians are elected by their communities and accountable to their constituents.

Parliamentarians are not untouchable. They are elected by their communities and are accountable to their constituents. Learning how to build relationships with them is a superpower for any advocate.

  • Know your MP's committee memberships and party position on drug policy
  • Review their previous speeches, voting record, and public statements
  • Understand their constituency: demographics, health data, local drug use trends
  • Know what they care about most (health, economy, youth, security)
  • Prepare one clear, specific ask, not a list of ten demands
  • Write a formal but brief letter or email (keep it under 1 page)
  • Identify yourself, your organisation, and your specific request
  • Offer 3 flexible date/time options
  • Follow up by phone within one week if no response
  • Accept a meeting with a parliamentary aide if the MP is unavailable
Engage
Open with a brief introduction and thank them for their time.
Ask
Explain the issue and your specific request clearly and concisely.
Respond
Listen to their concerns and respond with facts, not arguments.
Secure
Before leaving, confirm a next step (follow-up call, written response, commitment).
ChannelBest forYouth tip
In-person meetingBuilding relationships, making specific asksBring 2-3 peers max; one spokesperson; leave a one-pager
Written submissionFormal policy input during committee stageUse the submission template in Section 4 of this toolkit
Email / letterRaising issues, sharing evidence, follow-upsShort, professional, one specific ask per message
Public hearing testimonyHigh-visibility moments of formal inputPractice your 3-minute testimony until it flows naturally
Parliamentary eventsNetworking, side meetings, influence buildingAttend youth parliamentary forums in your country or region
Social media taggingPublic pressure, media attentionTag MPs respectfully with evidence-based posts
  • Lead with values, not just data: "Young people deserve health-based responses, not criminalisation" resonates more deeply than statistics alone, even for conservative MPs.
  • Back it with evidence: always bring data, local health statistics, global research, cost comparisons between policing and treatment. MPs respect evidence.
  • Use personal stories: a real story from your community, with consent, is more memorable than any chart. Humanise the issue responsibly.
Section 03

Policy brief template

A short, persuasive document that presents your position and makes a clear recommendation to decision-makers.

A policy brief is a short, persuasive document that presents your position on a specific issue and makes a clear recommendation to decision-makers. Keep it to 2-4 pages maximum.

  1. 1
    Title

    E.g. "Decriminalising Cannabis Possession: A Path to Public Health in Ghana". Include organisation & authors, chapter name, and date.

  2. 2
    Executive summary (3-5 sentences)

    Present the case for the policy change in the country/region. State the current policy's key problem, the specific recommendation, and evidence base. Note the key benefit and alignment with an international framework (e.g. SDGs, AU Agenda 2063).

  3. 3
    Problem statement (1 paragraph)

    Clearly state the problem. Include local statistics, who is affected, and the consequences of inaction. Example: "In [country], approximately [X]% of drug arrests involve personal use, disproportionately affecting youth aged 15-25 in [communities]. This criminalises health issues, filling prisons and creating lifelong barriers to employment and education."

  4. 4
    Background & context (2-3 short paragraphs)

    History of current policy and when it was enacted; impact on your specific communities (data, case studies); regional and global context, what have comparable countries done?

  5. 5
    Policy options (consider at least 2-3)

    Option 1: status quo, pros and cons. Option 2: decriminalisation of possession, pros and cons. Option 3: health-centred regulation, pros and cons.

  6. 6
    Recommended option & justification

    State which option you recommend and why (evidence, values, cost-effectiveness, human rights alignment), supported by cited studies, reports, UNODC, WHO, or regional bodies, and successful implementation examples.

  7. 7
    Implementation considerations

    What legislation needs to change; which government department is responsible; timeline (short-term 0-1 year, medium-term 1-3 years, long-term 3-5 years); estimated costs and savings; required community consultation.

  8. 8
    Key recommendation (1 sentence, bold this)

    We urge [Parliament/Ministry of Health/etc.] to [specific action] by [date/deadline].

  9. 9
    References and contact

    List all sources in a consistent citation format (APA, Chicago, or Vancouver), including page numbers where possible. Add contact details and logos of endorsing organisations.

Section 04

Parliamentary submission template

One of the most direct ways to influence legislation.

A formal submission to a parliamentary committee is one of the most direct ways to influence legislation. This template helps you structure an evidence-based, professional submission.

  1. 1
    Addressee and subject line

    Addressed to the Chairperson of the named Parliamentary Committee, Parliament of Country, with date. Subject: Submission on the [Name of Bill / Policy Review], bill number if available.

  2. 2
    1. Introduction & standing

    State that your organisation is a youth-led advocacy network affiliated with SSDP International, operating in your country/region, representing a stated number of young people across communities/campuses/cities.

  3. 3
    2. Executive summary of your position

    State whether you support, oppose, or support with amendments the bill, with a one-sentence summary of your position and key reason.

  4. 4
    3. Key concerns or recommendations

    List each concern/recommendation numbered (3.1, 3.2, 3.3), each with supporting evidence and a suggested amendment (specific wording or approach).

  5. 5
    4. Evidence base

    List 3-5 key sources: UNODC World Drug Report, WHO, peer-reviewed journals, national health data, SSDP International research, etc.

  6. 6
    5. Impact on youth

    Explain why young people aged 15-30 are disproportionately affected by this legislation, with data on youth arrest rates, health impacts, barriers to treatment, and the positive outcome a health-centred approach would deliver.

  7. 7
    6. Summary of recommendations

    Numbered list of specific recommendations to the Committee, plus an offer to provide further evidence or present orally, followed by a signature block with name, title, organisation, email, phone, and website/social links.

  • Submission is addressed to the correct committee and chairperson by name
  • Your organisation is clearly identified with a brief description
  • Each recommendation is specific, actionable, and numbered
  • Every claim is backed by a cited source
  • Youth impact is clearly articulated in its own section
  • Summary of recommendations is on the last page for easy reference
  • Submitted before the deadline (check the parliamentary website)
  • Confirmation of submission received and filed for your records
Section 05

Advocacy planning guide

A clear plan helps your team stay focused, measure progress, and make the most of limited time and resources.

Good advocacy doesn't happen by accident. A clear plan helps your team stay focused, measure progress, and make the most of limited time and resources.

Specific
What exactly do you want to change? Name the policy, the law, the regulation, or the funding decision.
Measurable
How will you know you succeeded? Define it: "Committee accepts our amendment", "Minister meets with us", "Law is passed".
Achievable
Is this realistic for your team's capacity and timeline? Start with a "first win" to build momentum.
Relevant
Does this change actually improve lives in your community? Keep the people most affected at the centre.
Time-bound
When is the legislative window? Set a deadline and work backwards to create your timeline.
Planner fieldGuidance
Campaign goalState your specific, measurable advocacy goal here
Primary audienceWho are the key decision-makers you need to influence?
Secondary audienceWho else can pressure decision-makers on your behalf? (media, allies, voters)
Key messages3 core messages, keep each under 2 sentences
Tactics & activitiesMeetings, submissions, events, social media, coalition letters, list all planned activities
Partners & alliesWhich organisations will co-sign or co-campaign? Include health, legal, faith, and youth bodies
Resources neededPeople, money, time, equipment, platforms
Timeline & milestonesWeek 1-4: [x] | Month 2: [y] | Month 3+: [z]
Risks & mitigationWhat could go wrong? How will you respond?
Success indicatorsHow will you measure and celebrate progress?
  1. 1
    Phase 1: Research & preparation (weeks 1-3)

    Map the political landscape. Research your issue. Identify allies. Draft your key messages. Set up your team structure.

  2. 2
    Phase 2: Coalition building (weeks 3-6)

    Reach out to partner organisations. Secure endorsements. Brief your team. Develop your materials (briefs, fact sheets, social content).

  3. 3
    Phase 3: Direct engagement (weeks 6-12)

    Schedule and attend parliamentary meetings. Submit formal submissions. Host public events. Run your social media campaign.

  4. 4
    Phase 4: Follow-up & escalation (ongoing)

    Follow up on every commitment. Escalate through media if promises are broken. Celebrate wins and document lessons learned.

  5. 5
    Phase 5: Evaluation & sustainability (month 4+)

    Review what worked and what didn't. Write a brief report for your chapter. Plan the next campaign. Celebrate your team!

Keep going